Your profit starts with menu engineering. Before changing prices, you need to understand what your menu is actually doing for your business. Menu engineering looks at popularity and profitability so you can stop guessing and start using your numbers. Drop one menu item you believe is a star and one you believe is a plow horse and explain why. #MenuEngineering #FoodBusinessEducation #RestaurantProfit #KnowYourNumbers #SLJConsulting | Shetice Jackson

Menu engineering is the art of designing menus to boost sales & profits! pricing tricks to highlighting star dishes, it’s all about smart strategy. #MenuEngineering 📊 4 Key Steps in Menu Engineeri ⭐ Star: High profit High popularity (your heroes — keep & promote!) 🐢 Plowhorse: Low profit High popularity (optimize cost or portion) 💣 Dog: Low profit Low popularity (consider removing) 💎 Puzzle: High profit Low popularity (train staff to upsell) menu engineering restaurant profit food cost contr