Scale! What is the best way to SCALE your business? Some say, go it alone. Others say collaborate. Let’s examine these: 1. Go it alone: my be higher margin business but the risk is infinitely higher. 2. Co-create and collaborate: you lower the risk but your also lower your share of profits. You also have to distribute your decision making. 3. Have a stall at the market: also known as the honey bee trap in business. You flock to where the customers and sing where the audience is buying CDs. 🤣 Wh

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