MotivMint on Instagram: "In 2018, Payless pulled off a brilliant marketing stunt by creating a fake luxury store called Palessi. They invited fashion influencers to the grand opening, showcasing the same affordable Payless shoes but with high-end branding. Guests happily paid hundreds of dollars for $20 shoes, praising their “quality” and “design.” The prank went viral, exposing how powerful branding and perception are in shaping consumer behavior. Credits: A Closer Look (YouTube) . . . . #reele
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