Here’s a summary of the story behind the film-ad by HDFC Life that features Darpan Inani. At the age of 3, Darpan Inani lost his eyesight due to a medical condition called Stevens–Johnson syndrome. Despite his blindness, he grew up, studied in a regular (sighted) school and excelled academically. He took up chess (including the variant for visually impaired players) and achieved major milestones: he became one of India’s highest-rated visually impaired chess players, and the first visually impai
Here’s a summary of the story behind the film-ad by HDFC Life th…
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20 reactions | An advertisement's impact is measured by the message it sends. HDFC Life's new ad campaign has touched millions of hearts. Based on a real life example of Darpan Inani, the ad depicts the importance of planning and securing your life ahead with efficient financial measures. The ad justifies company's slogan #SarUthaKeJiyo, empowering one to face any difficulty in the world! #CauseMarketing #HDFCStandardLifeInsurance | MAXIM - The Marketing Association of XIMB | Facebook
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HDFC Life’s latest campaign is all about securing life after retirement
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