Colgate’s Frozen Lasagna Failure | The Untold Story of Brand Dilution
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Joseph Mbah on Instagram: "Colgate once tried to launch a beef lasagna frozen dinner, and it became one of the most infamous product failures ever. Credit to:@explaining In the 1980s, the toothpaste brand attempted to expand into the food market, hoping customers would associate Colgate with "freshness" even at mealtime. Instead, people were completely confused and put off by the idea of a company known for minty toothpaste suddenly selling savory beef lasagna. The product was pulled almost imme
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