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AEO is replacing SEO. Here's how to win in AI search. HubSpot grew their AI search traffic 15x in one year. And AI search converts 5x better than Google. 3 steps to optimize for AI search: 1. Grade yourself with an AEO grader tool 2. Chunk your content into question-answer sections your customers type into ChatGPT 3. Ungate everything. If your content is behind paywalls or signup forms, AI won't index it AEO tools now let you track your share of voice in ChatGPT search results. Google SEO isn't
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The Skyscraper Technique in SEO is done. HubSpot is losing 80% of its blog traffic. This is a fundamental shift in internet behavior. Web blogs are now garbage for top of funnel SEO. This means writing articles that answer how, what, who, why. People are going to Reddit as it’s more trustworthy. They’re literally adding Reddit to their searches because they trust it more. In fact, Reddit is now the third most clicked site in Google. Or they’re using AI. ChatGPT, DeepSeek, Gemini, whatever. SEO i
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Everyone makes it sound like you must buy a course before you can begin. You don’t. Here are free places where digital marketers can actually learn: 1. HubSpot Academy – Free, beginner-friendly courses on digital marketing, email marketing, content, SEO, and ads (with certificates). 2. Google Digital Garage – Learn the fundamentals of digital marketing straight from Google, completely free. 3. Coursera (free mode) – You can audit top marketing courses from universities and companies without payi
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