Sep 4, 2025 · After nearly four decades of inspiring athletes to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, …

Just Do It is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration …

Apr 1, 2025 · Explore Nike's iconic slogans from "Just Do It" to "Find Your Greatness" and their impact on brand success.

Sep 11, 2025 · Nike’s “Why Do It?” campaign is sophisticated brand evolution disguised as simple questioning. By acknowledging doubt before challenging it, they make “Just Do It” feel more earned …

Sep 4, 2025 · Now, Nike returns with a new campaign titled ‘Why Do It?’ in a campaign that reframes greatness as a choice, not an outcome. It puts ‘Just Do It’ into the hands of today’s generation.

Sep 5, 2025 · For nearly four decades, Nike has been telling people to “Just Do It.” Today, the brand is reintroducing its iconic tagline, flipping it into a question: “Why Do It?” The answer to that question...

Sep 4, 2025 · Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic …

Jun 30, 2025 · The “Just Do It” slogan has been an incredibly successful vehicle for Nike to cement its place as an athletic brand, but it also proved to be a groundbreaking moment for advertising as a whole.

Sep 5, 2025 · NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan.

Sep 6, 2023 · In 1988, Nike introduced the “Just Do It” campaign. The phrase has now become the official slogan of the company and a part of its brand.