UnderNeat, launched by Kusha Kapila, is heavily inspired by Kim Kardashian’s SKIMS, and aims to follow a similar growth ...

Content creator and social media influencer Kusha Kapila has launched her innerwear brand, UnderNeat, after months of organic audience-building through social media content. The brand focuses on women ...

Kusha Kapila launched her shapewear label, UnderNeat, on March 30. The brand has launched 17 styles in their first launch.

Fireside Ventures is backing UnderNeat, an innerwear brand, with Mamaearth co-founder Ghazal Alagh also joining as an investor.

The seed round is expected to be in the range of Rs 8-10 crore, though exact figures have not been undisclosed. UnderNeat, ...

Fireside Ventures led the seed-funding round, with Mamaearth co-founder Ghazal Alagh also joining as an investor.

Influencer-turned-actor Kusha Kapila has entered the shapewear industry with her newly launched brand, UnderNeat, which reportedly takes heavy inspiration from Kim Kardashian's shapewear giant, SKIMS.