Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

For decades, mid-cap stocks have been the unsung heroes of the investment world, even though they've consistently outperformed both large and small-caps over the past 30 years. State Street Global ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

After success with Reverse Selfie and Toxic Influence, Dove had found a winning formula that pushed the brand to new heights, while delivering record growth. But there was one hiccup. Toxic beauty ...

How do you convince overscheduled families to visit Rochester, NY? The museum set aggressive attendance goals, targeting out-of-state visitors - but after investing in a massive expansion, there ...

From price sensitivity, to value swagger. Fruit of the Loom was at a crossroads. The brand had avoided promoting its great value price point for years out of fear it would drag quality perceptions ...

70% of men don't know how to call out misogyny, opting instead for a silence that breeds a culture of acceptance. Though motivated to call it out, they don't have the words to say - instead putting ...

MGM Resorts opened Shoey Bar, inviting fans to buy a custom-made Sparco racing shoe filled with a cocktail to stand out during the Las Vegas Grand Prix by planting a flag in the ground and proving ...

Google Cloud launched an anthem film at its biggest event of the year in the US to arrest attention, claim leadership of a new era in cloud, make the contrast between the old way and new way ...

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

Crack open a cold one. Here's the story of how the underdog of the American cookout became the star of grilling season. In the summer, chicken lags behind burgers and steaks in sales and popularity.

When you provoke the society, and it responds, you know you've hit a nerve. Hero Pleasure, India's first scooter designed especially for first-time women riders, pioneered women's liberation by ...