Media treated YouTube like it was traditional TV on Election Night. The views data after the fact shows that it worked.

Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.

Local TV stations produce hours of reporting every day, but much of its potential gets left on the cutting room floor or locked inside a scheduled newscast. Listen to the full In the Vicinity podcast ...

It leaned hard into performance and direct channels, and in December 2024 CEO Elliott Hill said he would shift dollars from performance back to brand marketing. Nike's market cap is down about 78% ...

TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...