The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

The widespread adoption of AI has resulted in the need for a third pillar of marketing effectiveness alongside physical and ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini ...

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...