OVO Talent uses proprietary software to scout 75,000 to 80,000 creators each month, then hands the creators it signs to ...

In 2020, a behind-the-scenes clip from creator education platform One Peak Creative posted to a brand-new TikTok account drew ...

Nardose Mesfin started posting during a break from her bartending work, with no plan and no concern for views. The videos ...

More than half of marketers surveyed (57%) have no clear read on whether spending on user-generated content (UGC) creators ...

Election-related livestreams on Twitch, YouTube, Kick and Rumble generated 10.27 million hours watched in the 30 days before ...

Affluent consumers respond to peer recommendations and expert credibility rather than follower counts, according to a June ...

The Gold Studios, an influencer and social media agency, has promoted Michael Stalker to Creative Director, the first ...

Government lawyers told Australia’s High Court on November 4 that the country’s ban on children younger than 16 holding ...

Minnesota creator Josh Liljenquist, whose YouTube content has drawn more than 2.7 billion lifetime views, makes short-form videos that turn online attention into practical help for people facing ...

Extreme Reach (XR) is taking the payroll platform it uses for celebrities in advertising and extending it to creators, some of whom still get paid through Venmo and Cash App from agencies and brands.

Svedka Vodka is inviting fans to create its next Super Bowl commercial, offering $500,000 to the winner, whose idea could become the brand’s official ad during the game on Sunday, February 14, 2027.

Velocity Capital Management, a private equity firm focused on sports, media, and entertainment, has acquired a stake in the combined LV8 and Mirage businesses. Griffin Haddrill, who founded both ...