Tariffs are threatening to hit in April. Guess what that might mean for the TV upfront market, which is set to start in a ...

In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster ...

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week.

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

With TikTok Shop's future facing uncertainty in the U.S. -- despite successful holiday results -- the social media company’s e-commerce hub is expanding across Europe, officially launching in ...

Artificial intelligence continues to raise privacy implications as companies like Google and Microsoft integrate the ...

Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s ...

"Location information is an integral component of advertising personalization and marketing that allows companies to reach ...

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