In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster ...

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

With TikTok Shop's future facing uncertainty in the U.S. -- despite successful holiday results -- the social media company’s e-commerce hub is expanding across Europe, officially launching in ...

Artificial intelligence continues to raise privacy implications as companies like Google and Microsoft integrate the ...

Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s ...

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week's edition I provide a brief ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my ...

In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand is offering six-packs for one cent.

Workforce management tech company used AI to simulate a pickle costume and hair on fire in its first major commercials.