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By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror ...

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...