A new approach to give schools more control on AI policies may have also blocked traditional search access for schools that did not want to use AI.

Mediaocean has integrated its Prisma Direct platform with Microsoft Advertising, The Desk reports. The arrangement will enable brands and agencies to manage search ad campaigns via  a centralized ...

Will a Democratic Congress eventually treat AI chatbots like search engines when it comes to advertising disclosure and ...

The revised share estimates from local U.S. ad tracker Borrell Associates, are based on a doubling of its estimates for local ...

The ad-tech merger market has heated up, with Salesforce acquiring Braze and Publicis Groupe completing its LiveRamp acquisition. Business Insider reports on nine companies, from Accenture to Zeta, ...

USA Today Co. Inc. suffered a Q3 revenue slump and attributes it, in part, to the loss of a programmatic advertising partner, the company revealed during an earnings call summary, Yahoo/Finance ...

Media and technology stocks surged following Tuesday’s Democratic election sweep, Deadline writes. Comcast and Disney both rose by 5%, Netflix and Skydance by 4%. Some tech stocks saw even stronger ...

Now that America has endured this election’s $12 billion advertising onslaught, it’s time for a marketing post-mortem. Here are six lessons brand marketers should pay attention to.

Retailers like Walmart and Amazon are facing a challenge caused by AI-driven shopping: How to allow AI agents on their sites without threatening their ad revenue and customer data, Reuters reports.

Only the latest in new high-tech-linked entertainment or other digital media can really move the needle for all consumers, ...

OpenAI has teamed up with Magnite and Pubmatic to help advertisers buy ChatGPT ad placements via ad-tech platforms, Token Post reports. Advertisers can use each platform to submit bids, upload their ...

The people running for the honor and privilege of serving in local, state and national governing bodies had an obligation to us too -- namely, to stop treating the rest of us like we’re gullible ...