Marketing Week2h
Nokia’s B2B challenge and strategic thinking: Your Marketing Week
What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...
Marketing Week12h
Most marketers believe strategic expertise ‘underrated’ by business
Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy is undervalued.
Marketing Week12h
Spotify’s B2B marketing boss on moving from awareness to education
Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...
Marketing Week23h
Awareness vs familiarity: Nokia on the challenge of transitioning from B2C to B2B
Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...