Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.

New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

Disney is making TikTok Shop a key part of its holiday strategy with its first Super Brand Day shopping event, which will run Nov. 4-10, Marketing Dive can share. The Super Brand Day featuring Disney ...

Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner ...

The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand ...

The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music ...