For most of my career, marketing and sales have run on a single assumption: a person is paying attention. We wrote for human ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people ...

The following is a guest piece written by Laura Brett, a partner at Simpson Thacher & Bartlett LLP. Opinions are the author’s own. Advertised prices affect consumer purchases, so sales and discounts ...

For a brand name that hasn’t even been around a decade, Poppi can seem ubiquitous. The prebiotic soda showed up multiple times at New York Fashion Week in September, collaborated on a pop-up at Miami ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth ...

The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking ...