From YouTube cross-posting to shoppable CTV integrations, agency executives break down the opportunities and obstacles of Instagram’s new format.

Mary Sheehan, VP of category solution at Disney Advertising, said 2027 is an “embarrassingly rich year” for the company. The return of the Super Bowl and the Grammys to ABC bolster an already ...

LiveRamp CEO Scott Howe to receive ‘golden parachute’ of up to $32.5m, even though shareholders opposed windfall in advisory vote.

Dana Maiman is leaving Omnicom Health after 11 months as the group’s CEO. Maiman previously served as CEO of IPG Health and was the only IPG leader to hold a top Omnicom position following the ...

Droga5 global CEO Mark Green died on Saturday in New York after a heart attack, according to a statement from the company.

Every brand dreams of owning something iconic. A product everyone recognizes. An experience people plan their year around. A ...

Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

DoorDash announces $17 billion Instacart acquisition. Delivery platform DoorDash will acquire Instacart for $17 billion “help ...

Halloween-themed video games ‘Kill It’ and ‘The Unread’ poke fun at the chilling realities of everyday life in advertising ...

Danzi on the brand: Danzi took to LinkedIn to confirm the appointment, writing that she is “hydrated and ready to dive in.” ...

In an era of instant entertainment, SpotCo is convincing consumers to swap streaming for a more expensive and inconvenient ...

Eric Schwartz on navigating post-pandemic price hikes, ditching corporate approvals and why the long-time rule to ‘test until ...