LiveRamp CEO Scott Howe to receive ‘golden parachute’ of up to $32.5m, even though shareholders opposed windfall in advisory vote.
From YouTube cross-posting to shoppable CTV integrations, agency executives break down the opportunities and obstacles of Instagram’s new format.
Pharma brands will continue to prioritize major ad opportunities like live sports or major awards shows. If a pharma brand has a large addressable market for a certain disease state, think GLP-1s or ...
Droga5 global CEO Mark Green died on Saturday in New York after a heart attack, according to a statement from the company.
Dana Maiman is leaving Omnicom Health after 11 months as the group’s CEO. Maiman previously served as CEO of IPG Health and was the only IPG leader to hold a top Omnicom position following the ...
Every brand dreams of owning something iconic. A product everyone recognizes. An experience people plan their year around. A ...
Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.
Danzi on the brand: Danzi took to LinkedIn to confirm the appointment, writing that she is “hydrated and ready to dive in.” ...
DoorDash announces $17 billion Instacart acquisition. Delivery platform DoorDash will acquire Instacart for $17 billion “help ...
Halloween-themed video games ‘Kill It’ and ‘The Unread’ poke fun at the chilling realities of everyday life in advertising ...
Prada has unveiled its Christmas ad which combines live action with hand-drawn illustrations. The star-studded festive campaign features appearances by actors and Prada ambassadors Kelvin Harrison Jr, ...
Eric Schwartz on navigating post-pandemic price hikes, ditching corporate approvals and why the long-time rule to ‘test until ...