Taking fandom seriously, understanding your audience and adding value back into the sport are three essentials for commercial success in women’s sport ...

Tati Lindenberg, Unilever's chief marketing officer for global homecare brands, explains how agency “bias” can creep in and why she welcomes new voices.

Licensing deal includes a campaign with in-store ads and a live experience in Covent Garden.

Keira Knightley and Phil (played by Joe Wilkinson) are back for Waitrose & Partners’ festive campaign.

Campaign is celebrating the Power 100 members making waves in their sectors. For the final instalment, it’s the turn of the newcomers to the list.

Shaw left the7stars a year ago. by Ben Bold. Sign In ...

The win follows a competitive pitch. by Charlotte Rawlings. Sign In. Login to access ...

Campaign has been made by Wonderhood Studios. by Gurjit Degun ...

Pitch Marketing Group is tasked with promoting the return of the Tour de France to Britain.

Lynsey Atkin, founder and partner at Baby Teeth, and Mark Elwood, chief creative officer at AMV BBDO, critique a selection of festive ads.

Have big sports sponsorships had their day? That’s the question Campaign is asking this week after one of sport’s longest-running sponsorship relationships is coming to an end.

Keira Knightley and Phil (played by Joe Wilkinson) are back for Waitrose & Partners’ festive campaign.