Gifts still feature in the campaign, but they go to the strangers helping the lead character get home in time.

The stars came out for the Festival of Lights to celebrate the new tentpole event for the Asian Pacific cultural powerhouse.

Agencies like Jellyfish have built proprietary tools to chart brand appearances in answer engines like ChatGPT. A wave of ...

ImaginaryFriend’s 6% equity stake in David “Papi” Einhorn’s brand reflects how agency business models are evolving ...

The arrangement marks the first time the artificial intelligence firm has paid a digital news publisher to license its ...

Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Amanda Teder, CMO of Generac, to unpack ...

Compared to its September 2026 performance, Fox News was down 2% in total viewers and 7% in the A25-54 demo during primetime.

Benoit Vatere is the chief media and digital commerce officer of canned water brand Liquid Death. As holding companies buy ...

Reaching health-minded audiences programmatically in trusted doctor’s office settings is an opportunity marketers should be ...