Innovation is hard. In fact, around 50% of the 60,000+ ideas in System1’s Test Your Innovation database score just 1.0 Star, signalling low sales potential, while only 5% reach the coveted 5-Star ...

Halloween is fast approaching, and ahead of every spooky season our favorite brands release their limited-edition Halloween products. Whether it’s seasonal flavors, creepy new textures, spookier ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Want to stay ahead of the latest winning innovation trends? Innovation of the Week, powered by System1’s Test Your Innovation testing, is your regular spotlight on the newest concepts hitting the ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Want to stay ahead of the latest winning innovation trends? Innovation of the Week, powered by System1’s Test Your Innovation testing, is your regular spotlight on the newest concepts hitting the ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Fruity beer has become a genuine force in the UK beer and cider category, and Jubel is largely responsible for shaking it up. Its peach-flavoured lager is now reportedly the UK’s fourth-biggest craft ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Think the best creator for your brand is the one with millions of followers, the one commanding six figures for each sponsored post, the one who books dozens of brand partnerships a year? Quite ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

The 2026 World Cup is just around the corner, and you can already feel it. TV screens, social feeds and store shelves are filling up fast with sponsored products, a parade of sporting legends (no ...