The brand is using complimentary coffee, product demonstrations and a mix of digital and social media to build awareness of ...
This week, Media in Canada catches up with Scott Stewart, EVP and managing director of Epitaph Group. Sign up now to access ...
The broadcaster increased its Quebec TV market share to 43.5%, while TVA Sports secured a 12-year extension of its ...
MTM's latest report examines where audiences turn for news, from broadcaster platforms and online newspapers to specialty ...
The Canadian Media Directors' Council (CMDC) has partnered with Postmedia to launch CMDC Careers, a new online platform ...
BCE's revenue grew 2.2% year -over- year (YoY) to $6.18 billion in the third quarter, with Bell Media delivering one of the stronger results across the company. Sign up now to access the latest news ...
Toronto-based Bond has acquired Jam CRM, one of North America's largest independent customer relationship management agencies ...
Government of Quebec also climbed the rankings, while Walmart expanded its ad presence across 75 monitored stations.
Despite strong Canadian viewership, industry leaders say sponsorship success depends on how well an event fits a brand's ...
Following the time change, VIA Rail is launching "Tracks to Relax," a campaign that turns the rumble of its trains into an ...
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Subway Canada's latest campaign, "SubDistricting," developed by Dentsu Creative Canada with Carat handling paid media, is ...