Through the agreement, Mada Media will oversee the digitalisation of several of Hills Advertising's OOH assets in Dubai.

See It Be It, the Cannes Lions leadership initiative will be developed in collaboration with Unilever, Nestlé, Emirates, Snap ...

Basel Felfel, Chief Partnerships Officer, Exscape, said, "This campaign demonstrated how gaming can be turned into a ...

The Al Zorah City 360-degree lifestyle brand campaign was rolled out across radio spots, YouTube, TikTok, Instagram and ...

By partnering with adidas, a global sportswear brand, the Saudia collaboration creates a bridge between travel and sportswear ...

Publicis Media Middle East ranked #1 media group in the GCC for new business, and Spark Foundry ranked #1 in the GCC as an ...

All finalists will win Gold, Silver or Bronze Pencils, or Merits, at The One Show 2026 Awards on May 15 in New York.

Seasoned PR executive Karim Geadah has launched Impact Metrics, a communications consultancy fuelled by a KPI-led approach to ...

Hasan N. Abughosh shares why using AI to predict audience intent wins for marketing sports and entertainment in Saudi Arabia.

The partnership with Flare PR is primarily driven by growing demand from The Qode existing portfolio of regional and global ...

Chislett will drive the agency's commitment to agile, transparent, and platform-neutral digital media solutions.

Within the line-up, Dana Tahir, CEO, HAVAS Red Middle East has been chosen as the Jury President for PR for The Cannes Lions ...