James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b******s”.

Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...

I am afraid that Rawdon Glover, the managing director of Jaguar cars, will go down in history as the Don Quixote of the car industry if he decides to remove the “leaper” big cat from Jaguar cars.

Jaguar is making an all-electric comeback – first official pictures plus all you need to know - Will the Jaguar Type 00 ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

After deleting much of its social media presence and putting out a cryptic ad, Jaguar is feeling the heat from its fans and ...

Jaguar managing director Rawdon Glover says the newly shrunken UK dealership network will comprise partners in the right ...

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...