The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

Antitrust authorities in India have conducted raids at the offices of multiple international advertising agencies on ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

A weekly summary of insider trading, focusing on notable buy and sell transactions by investors, directors, and executives. The transactions occurred between March 10, 2025, and March 14, 2025. Coca ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...