The partnership was jointly announced by Alibaba Group Chairman and Brooklyn Nets Governor Joe Tsai and NBA Deputy ...

Dallas Mavericks co-owner and governor Patrick Dumont disclosed Sunday that the Rockets and Mavericks will play in a ...

The event returns for the first time in six years with preseason games between the Suns and Nets on Oct. 10 and Oct. 12.

The Nets and Phoenix Suns have made their way to the Chinese gambling hub of Macao for two preseason games — one Friday, the ...

Summer League games featuring Yang Hansen carried higher TV ratings in China than the entire 2025 NBA Finals, per ...

The Brooklyn Nets and the Phoenix Suns met in a sold-out pre-season game in Macau on Friday as fans cheered the NBA's return ...

The star-studded lineup included the opening of Macao's first NBA Flagship Store, interactive fan experience NBA House, ...

One of America’s most successful sporting exports, the NBA is hugely popular in China, and a rare cultural touchpoint between two nations increasingly seen as geopolitical rivals.

The NBA has made it clear that it’s increasingly reliant on communist China for foreign TV revenue and business partnerships.

The National Basketball Association returned to China for the first time since a controversial parting of ways in 2019, staging two games and announcing a multi-year partnership with Alibaba.

By any measure, the National Basketball Association has made a triumphant comeback in China six years after being effectively ...