Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Jaguar's highly anticipated concept car has surfaced online just hours before its official debut tonight at Miami Art Week.

Especially now, with the world feeling so dystopian,” the Cyprus-based brand designer wrote, “a heritage brand like Jaguar ...

Jaguar Design Vision Concept electric car – all you need to know - Jaguar design vision concept EV aims to get the haters ...

Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...

Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the ...

Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...