Dave Marsden: “When the seller approached us with this incredible Project 7, I knew it’d have no trouble finding a new home.
The selection is subject to final contract negotiations. The firm spent $475 million on media this year according to ...
The final Jaguar F-Pace has officially rolled off the production line at Jaguar Land Rover’s (JLR) Solihull plant on 19 ...
Carmaker enters 'period of exclusivity' with agency group — with media-buying added during pitch process in surprise move.
The final Jaguar with a combustion engine under its bonnet was built on Friday 19 December. It is an £80,000 high-performance ...
Guessing Headlights on MSN
Jaguar explains why it went for such a controversial rebrand for the Type 00
Jaguar is willing to admit it made a mistake with its recent rebrand fiasco. After the Type 00, what will Jaguar be doing ...
Morning Overview on MSN
Jaguar says its radical rebrand happened because the old plan failed
Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver. After years of sliding sales, polarizing design choices and a muddled ...
It’s been over a year since Jaguar faced a flurry of online abuse with its “Copy Nothing” campaign. It was supposed to be a ...
Jaguar’s been through it of late. A year ago, we saw its rebrand and clapped our eyes on the radical Type 00 Concept. Now, we ...
A wild story suggested the design chief behind modern Range Rovers was marched from HQ but JLR now insists he wasn't fired ...
On December 2, reports circulated that JLR had fired its design chief, Gerry McGovern. The company now says that was ...
Jaguar is in crisis. Following the disastrous "Copy Nothing" rebrand, design chief Gerry McGovern has been fired. With sales plummeting and customers alienated, the brand's risky pivot to ultra-luxury ...
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