Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire.

What these examples show is that while the internet has always been quick to judge rebrands, perhaps the best judge is time.

Emre Kayganaci, an industrial designer based in London, added that “something is missing” in the design of the Luce’s ...

What is the JLR EMA platform? EMA (Electrified Modular Architecture) is a “born-electric” platform for mid-sized SUVs. It ...

Barratt Sweet Shop has unveiled a rebrand across its portfolio that aims to marry nostalgic flavours with a “fresh, playful ...

Jaguar has been in the midst of a complete corporate overhaul since the beginning of 2025, when the storied English automaker revealed its highly controversial Type 00 concept and vowed to dedicate ...

It’s safe to say that Jaguar‘s rebrand to an uber-luxe, hyper-modern EV brand has drawn a polarizing reception. Given the headwinds facing EV adoption and many automakers falling back to cranking out ...

Jaguar hit the reset button hard in preparation for an all-electric luxury future, but a fresh report claims JLR is backtracking before it’s even launched the first of its new-generation cars. Sources ...

Pensacola is now "Where Florida Begins" after the city unveiled a new logo and brand this week. The new logo, described as a "radiant burst," will be the new brand identity for the city government, ...