A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

The chatbot Grok is back in the spotlight, this time for praising Hitler and spouting antisemitic comments in posts on X. As ...

I bring you the top stories in the auto industry along with my commentary or sometimes amusing thoughts about the craziness ...

The British luxury car maker has unveiled its hulking EXP 15 - a car it has dubbed a 'design vision concept' that lays the ...

We knew Jaguar’s rebranding strategy was disastrous for the brand, but new hard data shows just how badly sales tanked. While ...

Jaguar blames the winding-down of older models for a sharp slump in sales after announcing a rebrand as well as a new model - ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

In a stunning illustration of the adage “go woke, go broke,” Jaguar, the historic car manufacturer, is facing a catastrophic sales decline of 97.5% in Europe following their controversial rebranding ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

If you’ve looked at any Jaguar headlines right now, they would all tell you the same thing: “Catastrophic sales result ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...