Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.

Iconic carmaker halts production for ANOTHER week after being forced to shut down IT systems

JAGUAR Land Rover has halted car production for another week after a recent cyberattack forced them to shut down IT systems. Factory staff at the iconic firm’s Halewood, Solihull and Wolverhampton ...
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Radical Type 00 Concept Signals a Major Rebrand. Jaguar Managing Director Tells Us What's Next

Rawdon Glover has been on a world tour. Since the splashy reveal of Jaguar's new design identity and Type 00 concept electric GT show car at Art Basel Miami last December, the managing director of the ...

Legendary car brand halts ALL production at £1.04billion plant after being forced to shut down IT systems

ICONIC car brand Jaguar Land Rover has been forced to halt all production at its £1.04billion Nitra plant in Slovakia – after being forced to shut down its IT systems. The manufacturer ...