The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

We knew Jaguar’s rebranding strategy was disastrous for the brand, but new hard data shows just how badly sales tanked. While ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

The chatbot Grok is back in the spotlight, this time for praising Hitler and spouting antisemitic comments in posts on X. As ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...