News

Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Yes, it’s called HBO Max again
Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
'How many meetings?' Internet reacts as Max changes name back to HBO Max
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.