The Dallas carrier is overhauling its loyalty program to spur engagement with customers.

Southwest Airlines is joining the increasingly crowded world of airline lounges in partnership with Chase, starting in Austin ...

Southwest Airlines is introducing a new Rapid Rewards tier system, with new ways to earn and redeem points. Here’s what travelers should know.

Southwest Airlines announces changes to beloved points system.

Southwest Airlines Co. (NYSE: LUV) announced today the next evolution of its award-winning Rapid Rewards® program, making the loyalty ...

Southwest Airlines is overhauling its Rapid Rewards loyalty program in 2027, adding a new elite status level, more rewards and expanded opportunities to earn Companion Pass ...

"Wanna Get Away" is now "Basic." Open seating is now assigned seating. "Bags Fly Free" is now "Bag fees start at $45." Anyone who's flown Southwest Airlines in the last two years is used to drastic ...

Southwest Airlines announced big changes to its Rapid Rewards program today at an event in Dallas. As of January 1, 2027, the A-List and A-List Preferred status tiers are being renamed, a new top tier ...

Southwest will replace its A-List frequent flier program with Silver, Gold and Platinum tiers in 2027 and add international airline rewards.

Southwest rolled out boosted welcome offers for two of its consumer credit cards, with up to 90,000 Rapid Rewards points now available to new cardholders.

You're our first priority. Every time. We believe everyone should be able to make financial decisions with confidence. While we don't cover every company or financial product on the market, we work ...