Mike Harris test the new Titleist Pro V1... in yellow! To see whether you should be playing a yellow ball.

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

Baylor golf is teeing back up for the spring season, as the team looks to find new light and start the new year strong.

For many years, players at the Hot List Summit tested equipment using a variety of golf balls. All were multilayer, ...

Donald Trump Speaks to Reporters Before Marine One Departure - January 16, 2026 ...

Joel Tadman tests the Tour Edge Exotics ball on the launch monitor and the golf course to see what golfers can expect from ...

LumeFlow AI has officially announced the release of Web V1.4.0, bringing a powerful set of upgrades designed specifically for ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better ...

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" on its side stamp) after a four-year validation period across professional ...