Rebranding sounds simple until it collides with habit. People recognize logos, packaging, and names without thinking, and even small changes can feel jarring when they interrupt that routine.

TQ Branding's Gareth Mapp takes us behind the scenes of creating the identity for the British reality show phenomenon.

With M4 Air prices now back up closer to full price than they have been in months, folks looking to land a deal on MacBook ...

As we wait for the next-generation i3, special models emphasizing performance, heritage, and style highlight the changes to BMW’s 2026 cars lineup.

For decades, luxury operated on an unspoken agreement: heritage implied authenticity, and reputation stood in for proof. A ...

The hunt continues in Red Dead Redemption 2 as players find a new set of carved symbols following the recent spider mystery!

There is love for the US branding elsewhere, though. As Yves Louise, junior strategist at BUCK, enthuses: “The serif font ...

The only badge design that has been mostly unchanged since its inception is of the newest automobile brand today—Tesla.

After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, ...

In September 2024, the Toronto Stock Exchange sent a cease-and-desist letter to the newly launched Texas Stock Exchange, ...