All of the major sneaker brands follow the same playbook when launching a new basketball shoe: drop it in limited quantities, resulting in a sellout and positive headlines to build hype going forward.

Phoenix Suns star guard Devin Booker’s Nike Book 2 sneakers dropped Friday, Jan. 2, after Nike provided a promo on New Year’s Day with the release date. “For professionals like Devin Booker, they need ...

Stephen Curry paid homage to New York Liberty guard and 2024 NBA Three-Point contest opponent Sabrina Ionescu for Monday's game against the Brooklyn Nets. The Golden State Warriors star warmed up in ...

Nike faces challenges with weak margins, sluggish sales in China Nike shares have dropped nearly 13% since December 18 results Cook's stake in Nike now worth nearly $6 million Shares of the company ...

Apple Chief Executive Tim Cook gave Nike NKE1.01%increase; green up pointing triangle an early Christmas gift. Shares of the sportswear retailer jumped Wednesday after the company disclosed that Cook, ...

Nike has launched SNKRS Reserve, a new sneaker preorder system. The program allows fans to reserve exclusive sneakers in advance. It is designed to make the drop process more fair and transparent In a ...

Good afternoon, everyone, and welcome to NIKE, Inc.'s Second Quarter Fiscal 2026 Conference Call. For those who want to reference today's press release, you'll find it at investors.nike.com. Leading ...

Q2 Highlights: Nike posted second-quarter revenue of $12.43 billion, beating analyst estimates of $12.22 billion, according to Benzinga Pro. The company reported second-quarter earnings of 53 cents ...

CARY, N.C. (WTVD) -- N.C. State men's soccer team rallied from a 2-0 deficit but fell 3-2 on a controversial golden goal in overtime to Washington in the men's soccer national championship game Monday ...

Xbox and PC gamers can score excellent deals on Microsoft's Elite Series 2 and Elite Series 2 Core Controllers at Amazon, Walmart, and Target. The standard Elite Series 2 Wireless Controller is on ...

NBA legend Kobe Bryant's love of soccer is well-documented. With the Nike Kobe line expanding into football and baseball over the past year, it is only right that the Black Mamba's presence be felt in ...

BATON ROUGE — LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics Verge Ausberry announced on Thursday. Alongside the extension ...