The era of leather football boots could be officially over. We take a deeper look at why and what the future looks like ...

Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

Cristiano Ronaldo set for Nike return as golden CR7 Mercurial boots line up for 2026 World Cup (Image Via Getty) Cristiano Ronaldo is getting ready for a big move with Nike once again. The Portuguese ...

Nike faces a challenging earnings day, as its China business struggles and emerging rivals like On and Hoka vie for market share. Picture Via Google Nike faces a testing earnings day on Thursday, with ...

BATON ROUGE — LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics Verge Ausberry announced on Thursday. Alongside the extension ...

BATON ROUGE — LSU not only announced it is reupping its long-term partnership with Nike ON Thursday but that the school will be at the forefront of a new Name, Image and Likeness venture through the ...

Music meets the court in Nike’s latest rendition of the Kobe 9 Protro. Dropping on Thursday, Oct. 30, at 10 a.m. ET, the Kobe 9 Elite Low Protro Hyper Grape and Cave Purple will cost $220 a pair. This ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Available for $210 on nike.com, the Nike LeBron XXIII “Miami ...

The Nike Kobe series is legendary within the hoop community. The late legend has some of the most coveted athletic shoes in all of sports. Even football players have had cleats, most commonly Vapor ...

Lucas Kloberdanz-Dyck is a writer for Collider. He grew up creating lists, stories, and worlds, which led to his love of anime and video games. He attended Sheridan College where he earned an Honours ...

Nike’s signature Kobe Bryant sneaker line has been massively popular over the last few years in terms of both NBA and WNBA talent constantly preferring his sneakers over others. Thanks to the Nike ...