UK Athletics relies on a decade-old, abstract Wildcat silhouette that alienates fans Rival brands and retro marks demonstrate visual strength and drive fan resonance Adopting a classic or refreshed ...

The internet is good for plenty of things, but perhaps its most underrated value is its ability to turn an absolute nothingburger of a question into a worldwide search for truth. Case in point: the ...

UNC is replacing its Old Well logo with the interlocking NC symbol — which was previously utilized for athletics only — as its primary branding. The new logo is part of a greater brand campaign to ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

SHIPPENSBURG, Pa. — Shippensburg University announced in September that their athletic programs will have a new logo that will carry the department into the future. The university's current logo, the ...

The University of Rochester unveiled a streamlined, modernized logo this month as part of its brand refresh, but some online have taken issue with the change. The university said the revitalized brand ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

This choice says a lot about Anderson's intentions. For several years, the luxury industry has gravitated toward simplified logos with straight, sober, linear capital letters. Dior, Burberry, Saint ...

After more than a decade, Google is updating its logo across its products and services. After more than a decade, Google is updating its logo across its products and services. is a news writer who ...

DALLAS — The City of Austin's new logo is turning heads, especially for Dallas residents. On Thursday, the City announced its "first-ever brand," including a brand new logo, and North Texans took note ...

Shippensburg University has introduced a new athletics logo that provides the department’s 20 NCAA Division II programs a new look. The logo will be rolled out in phases as it is integrated into ...