We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series.

Luka Bogavac has yet to be cleared by the university to participate in games — seen dressed up in street clothes in ...

UNC and Duke will be among the college basketball programs featured in a 2K video game. According to a statement from 2K Games sent to the USA TODAY Network, “2K is working on a college basketball ...

The preseason event returned with an OT thriller between the Suns and Nets, concluding Sunday with a Brooklyn win in the rematch. Brian Martin, for NBA.com For the first time since 2019, NBA preseason ...

Houston will be one of 16 teams featured in a new update for the popular video game NBA 2K26, the school confirmed to Chron ...

Artificial intelligence is now taking the lead worldwide. It makes things that people never thought of possible. Recently, an AI-generated video on social media linked celebrity stars like Kobe Bryant ...

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App. Official release The Suns and Cavs will square off on New Year’s Day as ...

HONG KONG, Oct 10 (Reuters) - The National Basketball Association's (NBA) games in Macau on Friday and Sunday are a test for a broader China comeback, experts and state media said, as Chinese fans ...

New York Giants rookie Cam Skattebo kept his mind clear before Thursday's win over the Philadelphia Eagles by potentially playing NBA 2K26. Amid rumors that he was playing online earlier in the day, ...

GameSpot may get a commission from retail offers. 2K Games hasn't said much about its free-to-play third-person shooter currently in the works under the working title Project Ethos, but the game is ...

Apple is partnering with Spectrum SportsNet to stream select Los Angeles Lakers games directly to the Apple Vision Pro during the 2025-2026 basketball season. The games will be filmed in the Apple ...