The original Fire logo, based on the Florian Cross, a symbol of firefighters, is out. That mark, unveiled on Oct. 8, 1997, had been the only badge in franchise history.

Fire release new logo, which must have staying power The mark will be worn starting in 2022, and the current “Fire Crown” logo will be retired after the 2021 season.

The Chicago Fire released a new logo — formally ditching the “Fire Crown” badge — after the redesigned crest leaks on social media on Friday, June 18, 2021.

The first mention of a Chicago Fire rebrand came back in June of 2018 when COO John Urban mentioned in an interview that the team was “going to be doing some work on the brand, refreshing the ...

San Francisco fire trucks are about to get spiffed up for a big birthday party, because that’s what you do when you turn a nice round number like 150. The Fire Department unveiled its new logo ...

A second ambulance with the logo will roll out the week of April 13, according to Fort Worth Fire Department spokesperson Craig Trojacek. MedStar has been the sole ambulance provider for Fort ...

LORNE HENNING got fired yesterday, and that still doesn't bother me as much as the team's new logo, which is found appealing by some imbecile in Islanders management. The fact is, it's appalling ...