Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

The INSIDE Institute for NeuroAI has taken the use of non-invasive BCIs out of the lab and into the real world.

Researchers identify specific psychosocial factors that strongly correlate with altered brain development within the first ...

We must reject the argument that climate protection is a burden on the economy, says energy expert Hans-Josef Fell.

Brain-monitoring wearables have caught the internet’s fancy after Zomato founder Deepinder Goyal’s appearance on a podcast wearing them. Here’s what you need to know about them, including their uses a ...

Decades of research show that early psychosocial stress, including chronic exposure to adversity, can shape how a child's brain develops, with effects that last well beyond childhood. But families ...

1 Department of Electronic Engineering, Beijing National Research Center for Information Science and Technology (BNRist), Tsinghua University, Beijing, China 2 Department of Rehabilitation Medicine, ...

Researchers have developed a 3D-printable electrode that looks like a single strand of human hair and measures brain activity more reliably than the current method used to diagnose things like ...

ABSTRACT: Understanding human emotions has historically posed significant challenges due to the complexities inherent in the human psyche. Recent advancements in artificial intelligence (AI) and ...