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Beyond personas: Why brands must design for multiple selves

By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
Aware Infrastructure (PAI) to support generative AI development while enforcing privacy across complex data flows. Using ...
Why do we swipe so fast? Photos spark an initial attraction but text allows for thoughtful reflection when dating online.
Elizabeth Taylor, Julia Roberts, Jacqueline Kennedy and Princess Diana were among the women who famously wore the Italian ...
By Lindsey Granger World of Travel began as a travelogue-style series documenting director Kolyn Boyd, The Hill’s Lindsey Granger and their family journeys across the globe. In its second season, ...
As enterprise AI agents proliferate, enterprises agent personae shape and reinforce stereotypes and perceptions of competence ...
In a world where AI is being used to find you, your personal website helps you get found. AI-powered personal branding is the ...
Lenovo announced a metric ton of new products at CES 2025 this morning, and it’s not just laptops and other PCs.
Luxury interiors in 2026 will move away from spectacle and towards sensibility. The focus will be on spaces that feel deeply personal, warm, and quietly indulgent, with interiors that offer emotional ...
Several personal branding trends are emerging. This guide will explore the shifting social media landscape and how it’s impacting self-promotion. Personal branding trends for 2026 are shifting from ...