In today's global work environment, it's a given that companies need culturally diverse teams to succeed. Both scientific studies and common sense tell us that having people with different viewpoints ...

GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing ...

Tired of the same-old, same-old? Keeping the tried-and-true ways that work is a good idea. But, when you want creative, new ideas, you have to encourage going beyond the status quo: the bolder the ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Remember as a child turning sticks into make-believe airplanes that soared and buzzed like bumblebees through the backyard? Or, did you play for hours with an imaginary friend in your own special ...

Throughout my four-decade career, as an author of over 100 books, and a professor of education, I have been driven to understand the behaviors of the most creative people. Everyone is capable of ...

Ever have “one of those days?” You know, a day when someone cuts you off in traffic, your boss piles several assignments on your desk and says they need to be completed by noon yesterday, your kids ...