One sneaky way to market a product is to make it hard to find. Scarcity creates the demand, right? That’s about the size of it with Apple’s new AirPod wireless earbuds. The folks at Cupertino have ...
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it ...
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