Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...

Amazon's ad revenue surged 19% year on year to $14.3bn, driven by AI tools like Rufus and Amelia, as well as Prime Big Deal Days. Walmart's Q3 earnings revealed e-commerce growth of 22% and a 26% rise ...