Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.
Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.
TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...
Local TV stations produce hours of reporting every day, but much of its potential gets left on the cutting room floor or locked inside a scheduled newscast. Listen to the full In the Vicinity podcast ...
Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.
Instagram has been circling around TV for a while now—remember 2018’s ill-fated IGTV—but it seems they are finally ready to make their big play. The company has announced plans to fully roll out the ...