Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.

Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.

TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

Local TV stations produce hours of reporting every day, but much of its potential gets left on the cutting room floor or locked inside a scheduled newscast. Listen to the full In the Vicinity podcast ...

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

It leaned hard into performance and direct channels, and in December 2024 CEO Elliott Hill said he would shift dollars from performance back to brand marketing. Nike's market cap is down about 78% ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

Summer is over, the conference circuit is staring up again, and you can’t wear shorts to walk the dog at 6 a.m. You know what that means, right? It’s time for a brand new TVREV Hot Takes. The question ...

Major League Baseball has a problem. It isn’t a problem of attendance, talent, or even excitement — it’s access. While fans in other professional sports leagues enjoy a growing number of options to ...

When Congress passed the Children’s Television Act in initial form in 1990, it had a noble goal: to protect children from a diet of pure cartoon commercialism and ensure that broadcasters, as trustees ...