How she’s innovating: Andrea Brimmer, chief marketing and PR officer, built upon the company’s NWSL sponsorship, with Ally ...

Courtesy of Google . Google made its big splash in marketing in women’s sports when it became a WNBA Changemaker in 2021. Under the leadership of Kate Johnson, global marketing ...

Sports Illustrated Tickets is extending its official fan experience deal with the Bengals to include the club’s upcoming ...

World Wide Technology will be the jersey patch sponsor for Mizzou’s men’s and women’s basketball programs and will also place ...

Sportive's acquisition of 4sports Hockey expands its athlete representation business into hockey, with plans to retain ...

NASCAR’s VP of Data & Insights shares how AI integration is reshaping the fan experience and data strategy in professional ...

The WTA has signed a multifaceted deal with TikTok that will include exclusive rights to livestream the 2026 WTA Finals’ draw ...

If you want your sponsorship portfolio to deliver real commercial return, here are the five mistakes to avoid, and what to do ...

Meghan Chayka, the co-founder and co-CEO of hockey data firm Stathletes, is the outward face of the company and a regular ...

Bilt, a fintech company that lets customers earn rewards from rent/mortgage payments and local business transactions, has ...

Representatives from prospective franchise owner Houston-based Pursuit Sports have circled in on the Travis County Exposition ...

The Breeders’ Cup World Championships saw a spike in attendance when compared with last year, up 25% to 81,604 for the two ...