From Fevicol and Asian Paints to the creative leaders he mentored, the entire industry is mourning the ad-man who gave Indian brands their soul. Here’s how they are remembering the master storyteller.

As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

In a detailed conversation, Grey India's Chief Creative Officer unpacks his blueprint for the agency’s next chapter, touching ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

As Diwali lights up India, Goa takes a quieter, intimate approach. From pre-dawn rituals and Narakasura effigies, we explore ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, tech-driven experience at a major Durga ...