The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

Events: Social Samosa returns with the tenth edition of Superwomen, celebrating women shaping the Media ecosystem. Refer to the attached guidebook for answers to all your FAQs.

The partnership will integrate Meta’s technology across UFC’s operations, including Meta AI, Meta Glasses, Meta Quest, ...

The programme, now live in the United States and the United Kingdom, will soon be rolled out in Saudi Arabia and the United ...

The new format, known as rewarded video ads, allows players to watch advertisements of up to 30 seconds in exchange for ...

Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, ...

As part of this campaign, Lufthansa and Falguni Shane Peacock explore how travel and fashion intersect, using the runway to capture this movement.

World Autism Day, on April 2nd, raises awareness and fosters inclusion. This article explores campaigns worldwide that ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

The Turkish government has ordered the suspension of social media accounts sharing information on widespread protests ...

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...